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DELUXE WIKI ✦ 3 minutes to clarity

Redesign

An update to a website’s appearance, structure and visitor experience. Useful content and existing URLs should be reviewed, with redirects prepared for changed addresses.

When a redesign helps

Consider it when a site is hard to read, awkward on phones, unclear about its offer or out of step with the brand. Sometimes menus, copy and forms need improvement rather than a complete rebuild.

What to preserve

We list existing pages and URLs, review useful content and check how visitors currently get in touch. Changed URLs need a redirect map. Metadata, integrations and customer workflows are included in the review.

How we check the finished website

We test visitor tasks: find a service, understand the terms and send an enquiry. After launch we monitor errors and indexing. Design changes alone cannot guarantee more sales or preserve every search position.

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